Designing a tech-forward condo for smart home enthusiasts
Fun Fact
All photography was created using Photoshop and Blender, then put through an AI upscaler for realism
Habitat is a residential development company building smart condos for people interested in tech and automation.
Situated at the heart of innovation across California’s Bay Area, Habitat delivers tech-integrated living for smart home enthusiasts.
Brand identity
Habitat's wordmark features a bespoke typeface called Habitat Display, with custom lettering designed on a grid in Glyphs. The modular logo dynamically adapts to fit additional text, like a city name or street address.
Symbolism
- The lines represent connections within a circuit or community
- Positive and negative spaces reflect binary code
- The curve under horizontal strokes depicts a shadow in California's sunny climate
Designing 3D spaces
All building photography was created as a composite using Photoshop and Blender, then put through an AI upscaler for realism.
The creative process for these images started with sketches, including an aerial building plan for spatial consistency. Final photos represent a composite of 3D elements, flat textures, and generated objects to assemble the images.
